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Section:6 - GENERAL GOVERNMENT
Agency:CITRUS
Service:AGRICULTURAL PRODUCTS MARKETING
Appropriation Category:SPECIAL CATEGORIES, PAID ADVERTISING AND PROMOTION
SPECIFIC APPROPRIATION 2051
 Governor's
Recommendations
2025-26
FundFunding SourceDollarsPositions
    0.00
GENERAL REVENUE FUNDSTATE FUNDS - NONMATCHING10,000,000 
CITRUS ADVERTISING TRUST FUNDSTATE FUNDS - NONMATCHING7,461,163 
 STATE FUNDS - MATCHING500,000 
 FEDERAL FUNDS5,000,000 
Total: Specific Appropriation22,961,1630.00

ISSUE DETAIL
Policy Area:  ECONOMIC OPPORTUNITIES
                        BUSINESS DEVELOPMENT
                        
Issue:           Governor's
Recommendations
2025-26
FundFunding SourceDollarsPositions
    0.00
GENERAL REVENUE FUNDSTATE FUNDS - NONMATCHING9,000,000 
CITRUS ADVERTISING TRUST FUNDSTATE FUNDS - NONMATCHING7,461,163 
 STATE FUNDS - MATCHING500,000 
 FEDERAL FUNDS5,000,000 
Total: Issue21,961,1630.00
Justification
Governor's Recommendations 2025-26

These estimated expenditures are operating appropriations authorized by the Legislature in the prior year General
Appropriations Act, adjusted for items vetoed by the Governor, appropriations based on contingencies that did not occur,
and appropriations provided in substantive bills that were passed in the 2024 Legislative Session. Substantive bills are
bills other than the General Appropriations Act.

Issue:           Governor's
Recommendations
2025-26
FundFunding SourceDollarsPositions
    0.00
GENERAL REVENUE FUNDSTATE FUNDS - NONMATCHING(4,000,000) 
Total: Issue(4,000,000)0.00
Justification
Governor's Recommendations 2025-26

Appropriations intended for only one year are automatically inversed (added or reduced) from the budget because these
amounts were carried forward from the prior fiscal year. This does not reflect a budget increase or reduction. It is
merely carrying out the intent of the Legislature from the prior fiscal year.

Issue:           Governor's
Recommendations
2025-26
FundFunding SourceDollarsPositions
    0.00
GENERAL REVENUE FUNDSTATE FUNDS - NONMATCHING5,000,000 
Total: Issue5,000,0000.00
Justification
Governor's Recommendations 2025-26

The Governor's Budget Recommendation for Fiscal Year 2025-26 includes funding for the continuation and expansion of the
eCommerce and digital marketing program. The Florida Department of Citrus (FDOC) is conducting a variety of engagement
activities to drive sales of Florida Citrus products and enhance consumer perception and consumption.